The Power of Print

To print or not to print - that is the question. Whether complex or simple, the choice of print on textiles is essential to the design of a garment. Fabrics are canvases of endless possibilities - details of patterns and prints transform even the most basic garments into fashion statements.

The 1930s saw new screen-printing technologies revolutionise the textile industry, replacing labour-intensive, expensive block-printing methods and engraved roller machines. An explosion of printed fabrics became accessible to everyone.

But it is never too late for a comeback - traditional handmade printing techniques have re-emerged. Steering away from commercially-available printed fabrics, many designers now make their own unique and distinctive designs. These limited edition prints for specifically add desirable individuality.