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Dress, woman's day

Object | Part of History collection

GH015808; Dress, woman's day; early 1960s; T.G.Southwell Ltd ; view 2
GH015808; Dress, woman's day; early 1960s; T.G.Southwell Ltd ; view 1
GH015808; Dress, woman's day; early 1960s; T.G.Southwell Ltd ; view 3
GH015808; Dress, woman's day; early 1960s; T.G.Southwell Ltd ; view 4
GH015808; Dress, woman's day; early 1960s; T.G.Southwell Ltd ; view 5
GH015808 Southwell 'Minima 52' brand dress
GH015808; Dress, woman's day; early 1960s; T.G.Southwell Ltd

This image has a rights statement of CC BY-NC-ND 4.0

item details

NameDress, woman's day
ProductionT.G.Southwell Ltd; manufacturer(s); early 1960s; Auckland
Classificationdresses
Materialscotton, printing ink, plastic, thread
Materials SummaryMachine sewn dress of printed cotton, plastic buttons, belt with metal fittings
Techniquesmachine sewing, hand sewing
DimensionsWidth across shoulders:
Registration NumberGH015808
Credit linePurchased 2007

Overview

From about the 1930s, new screen-printing technologies revolutionised the textile industry, replacing labour-intensive, expensive block printing methods and engraved roller machines.

Mass-produced designs made print and pattern an affordable indulgence. By the 1960s, complex, bold, yet detailed graphic printed textiles - like those on this day dress - were suddenly in vogue.

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