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Overview
This photograph of an electronic billboard near Parliament, Wellington, was taken during the first Covid-19 pandemic lockdown when New Zealand was in Alert Level 4 (11.59pm on 25 March to 11.59pm on 27 April 2020). It was one of many scenes captured by Te Papa photographers who took their cameras with them when they went on local walks during lockdown.
During lockdown, anyone who was not an essential worker had to stay home in their 'bubble' to prevent community transmission of the virus. This particular message appeared en masse in streets throughout New Zealand from the end of March 2020, either in poster form or billboards.
The government has used this look and feel for all of its communications, bringing clarity and consistency of messaging to the public during an unsettling and worrying period.