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Overview
This photograph of posters displayed in front of Wellington Cathedral of St Paul was taken during the first Covid-19 pandemic lockdown when New Zealand was in Alert Level 4 (11.59pm on 25 March to 11.59pm on 27 April 2020). It was one of many scenes captured by Te Papa photographers who took their cameras with them when they went on local walks during lockdown.
During lockdown, anyone who was not an essential worker had to stay home in their 'bubble' to prevent community transmission of the virus. This particular poster appeared en masse in streets throughout New Zealand from the end of March 2020, either pasted up on walls or delivered on electronic billboards.
The government has used this look and feel for all of its communications, bringing clarity and consistency of messaging to the public during an unsettling and worrying period.