Advertising cards, 'Devotion'

These cards advertised one of the early Devotion dance parties held annually in Wellington in the 1990s. Devotion was one of New Zealand's biggest GLBTI (gay, lesbian, bisexual, transgender, intersex) community events of the 1990s. Along with the Hero Festival in Auckland, the dance parties, parades, film festivals and associated activities drew huge crowds. They were vibrant and safe places to publicly express identity and sexuality, and were welcoming to all.

The 1990s saw a blossoming of gay and lesbian pride, following on from Homosexual Law Reform in 1986. The Devotion and Hero festivals were some of the more public expressions of change in New Zealand society.

This ephemeral advertising card holds a surprising amount of information, both social and political. In particular, the card promotes safe sex in relation to HIV and AIDs prevention.