item details
Overview
The New Zealand government financed the Second World War (1930-45) from internal resources, raising substantial amounts through taxation, internal loans and savings. Posters such as this one played a significant part in the associated fund-raising campaigns, making intense appeals to New Zealanders' sense of patriotism and sacrifice.
This particular poster was part of a National Savings movement begun by the New Zealand Government in October 1940 to develop a 'thrift' habit among citizens. The Minister of Finance entrusted the administration of the National Savings Act 1940 to a special committee - the New Zealand National Savings Committee. The National Savings Committee delegated the development of the campaign to the Post Office, but the general scheme and the national publicity arrangements remained with the Committee (including the publishing of posters such as this example).