item details
NamePoster, 'Come on - New Zealand!'
ProductionNational War Savings Office; publisher; August 1944; Wellington
Classificationposters
Materialspaper, ink
Techniquesoffset lithography
DimensionsOverall: 503mm (width), 759mm (height)
Registration NumberGH016009
Credit linePurchased 2008
Overview
This poster was one of 150,000 posters, window stickers, grille cards and strips produced in 31 different designs and sizes for the New Zealand government's Victory Loan campaign of 1944. The Victory Loan aimed to raise £40 million over a five-week period (28 August to 4 October) to help meet the costs of New Zealand's war expenditure (which was at its highest in the year of 1943-44).
The posters, including this one, were described as 'Campaign Ammunition' and were widely seen in shop and business windows, railway stations, hotel lobbies, post offices, sport gatherings and campaign meetings.