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Overview
This small plastic tampon purse acts as a tiny envelope with enough room to hold three to four tampons. The busy floral pattern cleverly disguises the contents, so the owner can discreetly carry them in a pocket or purse.
The use of floral imagery in the marketing of 'female hygiene products' is widespread and enduring. Such colourful visual language often surrounds menstrual objects. It both prettifies and distracts the viewer from the purpose of these products, which is to help menstruating people manage their biological cycle of bleeding.