item details
NamePoster, "We can give it"
ProductionNew Zealand National Savings Committee; commissioner; March 1942; Wellington
Gordon H. Burt Ltd.; commercial artist; March 1942; Wellington
Gordon H. Burt Ltd.; commercial artist; March 1942; Wellington
Classificationpolitical posters
Materialspaper, printing ink
Techniquesoffset lithography
DimensionsOverall: 249mm (height), 504mm (length)
Registration NumberGH016279
Credit lineLoan from Mr C.H. Andrews, 1967
Overview
This small format World War II poster was made for Bonds for Bombers Week, which ran from 23 March to 2 April 1942. The campaign aimed to persuade New Zealanders to invest money in the Royal New Zealand Air Force for more bombers. The Bonds for Bombers scheme offered a 3 per cent return on bonds, payable after the war. The campaign was short and aggressive to ensure a direct link in the public's mind between their investment and the end result - which was bombing.