We need your help leaflet

This leaflet promoted the 1959 Red Cross stamp which was released on 3 June 1959 to mark the centennial of the birth of the idea of the Red Cross in Europe, and to raise funds for the New Zealand Red Cross. The government marked the occasion with a special fundraising Red Cross stamp. A quarter of the stamp's cost went to the Red Cross.

The New Zealand Red Cross Society has played an important humanitarian role both nationally and internationally since its establishment in 1915, first as a branch of the British Red Cross, then as the New Zealand Red Cross from 1931.

The colour red and the symbol of the cross are key to the visibility of the Red Cross, and appear on uniforms, posters, places and activities associated with the Red Cross. The Red Cross organisation is open to all. However, images of women have been employed over time to personalise and represent the caring kaupapa of the organisation, from the ‘Greatest Mother in the World’ imagery seen in the First World War, to the more glamorous model used in the 1959 advertising where her bright red lipstick mirrors the Red Cross emblem.