item details
NameNew Zealand Christchurch poster
ProductionNew Zealand Railways Publicity Branch; publisher; 1930s; Wellington
Classificationposters
Materialspaper, ink
Materials SummaryScreenprint on paper
Techniquesscreen printing
DimensionsOverall: 1006mm (height), 582mm (length)
Registration NumberGH015812
Credit lineGift of Stephanie Gibson, 2007
Overview
This poster advertising Christchurch as a tourist destination in the 1930s is now a poignant reminder of what has been lost in the Canterbury earthquakes of 2010-11.
The poster encouraged visitors to see the South Island and enjoy its natural wonders through the civilised gateway of Christchurch. Genteel pursuits (walking, boating) take place around a very English looking river, framed by colonades and backgrounded by the signs of civilisation (for example the spire of Christchurch Cathedral).