item details
NameLYC condom packet
ProductionNew Zealand AIDS Foundation; producer; circa 2012; New Zealand
Classificationcondoms
Materialscardboard, latex, paper, ink
Techniquesprinting
DimensionsOverall: 63mm (width), 65mm (height), 10mm (depth)
Registration NumberGH025723
Credit lineGift of New Zealand AIDS Foundation, 2021
Overview
This condom packet features 'Love Your Condom' (LYC) which was the brand name for New Zealand AIDS Foundation's successful HIV prevention programme established in 2011.
The symbol of a heart with wings over a condom was applied to a wide variety of campaigns and collateral, including posters, condom packets, billboards, and online channels.
Love Your Condom aimed to build a positive condom culture among gay and bisexual men, and was advertised as a stand-alone brand. LYC celebrated sex in a positive and playful way in public, rather than being associated with sickness and death.
The campaign was considered a success with HIV diagnoses decreasing among gay and bisexual men, and increasing numbers of men using condoms with casual partners.