item details
NameGet It On! condom packet
ProductionNew Zealand AIDS Foundation; producer; circa 2011; New Zealand
Classificationcondoms
Materialscardboard, latex, paper, ink
Techniquesprinting
DimensionsOverall: 63mm (width), 65mm (height), 10mm (depth)
Registration NumberGH025722
Credit lineGift of New Zealand AIDS Foundation, 2021
Overview
This condom packet was part of 'Love Your Condom' (LYC) - the New Zealand AIDS Foundation's successful HIV prevention programme established in 2011.
Love Your Condom aimed to build a positive condom culture among gay and bisexual men, and was advertised as a stand-alone brand.
'Get It On' began as a social marketing campaign in 2010. It was a call to action to everyone in Aotearoa New Zealand to use condoms and lube, and to support those most at risk from HIV.