item details
NameThe Milkybar Kid badge
ProductionUnknown; 1980s
Classificationbadges
Materialsmetal, plastic
DimensionsOverall: 56mm (width), 56mm (height), 4mm (depth), 56mm (diameter)
Registration NumberGH025906
Credit linePurchased 2020
Overview
The Milkybar kid is a character used to advertise Nestle’s Milkybar chocolate. The character first appeared in a television advertisement in 1961, but according to the Nestle New Zealand website was not introduced in New Zealand until 1980.
The character is usually dressed as a cowboy/girl, and uses the catchphrase ‘The Milkybars are on me!’ The most recent campaign, launched in 2011, saw Hinetaapora Short of Rotorua chosen as New Zealand’s newest Milkybar kid.
References
- McDonald, Greer. 2010. New Milky Bar kid a girl. Stuff, November 19. http://www.stuff.co.nz/business/4363796/New-Milky-Bar-kid-a-girl
- Nestle New Zealand. n.d. Milkybar, Brands. https://www.nestle.co.nz/brands/chocolateconfectionery/milkybar