item details
NameWarriors for Safe Sex poster
ProductionNew Zealand AIDS Foundation; publisher; February 2006; New Zealand
Classificationposters
Materialspaper, ink
Techniquesprinting
DimensionsOverall: 595mm (width), 422mm (height)
Registration NumberGH025372
Credit lineGift of New Zealand AIDS Foundation, 2019
Overview
This poster advertises a safer sex message aimed at Maori gay and bisexual men. The image of the haka is strategic in co-opting the strength of the warrior for its safer sex message.
Since the 1980s, the New Zealand AIDS Foundation has run education campaigns such as this poster, targeting vulnerable and high risk groups of people in terms of HIV and AIDS.
Posters are a traditional method of advertising. Why does a safer sex message aimed and gay and bisexual men need to be advertised to all passers-by? Posters in the street are not easily ignored, and may catch the eye of men who don't look at targetted media such as gay magazines or websites. Such messaging can also gain respectability and traction among wider communities when displayed on authorised hoardings.