item details
NameFather's Day advertising sign
ProductionUnknown; graphic artist(s); 1950s; New Zealand
Classificationsigns, advertising cards
Materialscardboard, paint
DimensionsOverall: 1021mm (width), 251mm (height), 7mm (depth)
Registration NumberGH025305
Credit lineAcquired, 2018
Overview
This sign advertises Father's Day, and was probably displayed in a shop to encourage people to buy presents. It depicts men in a range of occupations and modes - from an injured father slumped in his armchair on the left to a row of men outfitted in a suit, overalls, smock and a casual outfit with a French air.
Many New Zealanders observe Father's Day on the first Sunday of September. It is a day for people to show their appreciation for fathers and father-like figures, usually through gifts, dinners and family outings.