Be Like Me Drink Milk poster

Object | Part of History collection

NameBe Like Me Drink Milk poster

ProductionDepartment of Health; producer; 1940s; New Zealand
E Paul; printing firm; 1940s; New Zealand

Classificationposters

Materialspaper, ink

Techniquesphotolithography

DimensionsOverall: 402mm (width), 531mm (height)

Registration NumberGH025302

Credit lineAcquired, 2018

This poster uses a colourful and friendly image of a cute calf to encourage children to drink milk for its calcium content to build 'strong teeth'.

Free milk was provided each day to school children from 1937 to 1967 to improve the health of young New Zealanders.

Be Like Me Drink Milk poster | Collections Online - Museum of New Zealand Te Papa Tongarewa