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Craig Neff; artist; Hawaii
Overview
The Hawaiian Force
Craig and Luana Neff founded their clothing company, The Hawaiian Force, as a way of sharing
Hawaiian values, culture, thoughts and untold histories with people. Activists at heart, much of their work has a strong political, yet often humorous, slant.The Hawaiian Force has a shop in Hilo on Hawai’i Island, in which they stock a large range of political t-shirts, as well as a small range of screen-printed aloha wear.
The fit of their shirts, like their attitude, is relaxed.In honour of the god of the ocean
This aloha shirt features a large scale print of a heʻe (octopus) in Craig Neff’s distinctive, fluid, bold drawing style. The heʻe is the kinalau (embodiment) of the Hawaiian god Kanaloa.
Kanaloa is associated with the ocean, long distance voyaging and healing. The design reflects the Neff’s understanding of themselves as ‘Kanaloa people’, as people who honour the ocean, and are concerned for its future.
Wearing your culture
For the Neffs, a well-chosen aloha shirt is a way in which people can ‘wear their culture’.
‘… it’s like wearable art, so you have to pick and choose wisely… (it) actually has a deeper significance that’s political, that’s spiritual, that’s fun, that’s a little bit of everything, but also has a message that people can relate to. People can see that you understand.’ – Luana Neff, 2017
Co-collecting in Hawai'i
This shirt was acquired by Te Papa during a co-collecting trip to Hawai'i in 2017. Te Papa worked with Noelle Kahanu,a cultural specialist from the University of Hawai‘i, to develop collection of aloha shirts
that reflects the ways in which Hawaiian culture has been historically represented, and misrepresented, through the aloha shirt, and the ways in which contemporary native Hawaiian designers are utilising the aloha shirt to communicate indigenous cultural values. This shirt was purchased at The Hawaiian Force store.Te Papa’s co-collecting programmes are guided by the principle of mana taonga – the sharing authority with stakeholder communities.