Full Time Feminist / Women's Rights Are Human Rights placard

This double-sided placard was created by Adrianne Reid and carried on the Women's March on Washington held in Wellington on 21 January 2017. 'Full Time Feminist' refers to Minister for Women Paula Bennett’s comments that ‘she was a feminist “most days” but at times she didn’t think about being a feminist when she was “getting on and being busy”' (Stuff, 20 Dec 2016). The other side of the placard features a key slogan of the March: 'Women's Rights Are Human Rights'.

The Women's March was a global phenomenon which took place on the same day throughout the world featuring a broad coalition of nearly five million participants in over 600 Sister Marches in 60 countries on all seven continents. It was timed to protest the inauguration of the new United States president Donald Trump on 20 January 2017, and was intended to send a message to his administration on its first day in office that women's rights are human rights. The Washington march is now estimated to be the largest political demonstration in American history.

Social media had enabled the idea to sweep rapidly across America and around the world. The original ethos of the Sister Marches was one of solidarity with America, but shifted to a global perspective, with many marchers concerned not only by Trump's misogynistic attitudes but his effect on global politics; rising far-right populism around the world; and local concerns over citizens' rights.

Sister Marches took place across New Zealand with the largest marches in Auckland, Wellington, Christchurch, and Dunedin. Their mission was to 'stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families - recognising that our vibrant and diverse communities are the strength of our country' (Women's March on Washington Aotearoa New Zealand Facebook).

Placards play a significant role in protest movements, demonstrations, and in the accompanying visual record. They can inspire creativity and collaboration in their making; they can take courage to carry; they add performative drama to demonstrations; they attract the notice of media and work closely in relationship to how cameras are positioned. The Women’s March placards were largely handmade and were notable for their strong messages and sense of humour. Humour, satire and parody were effective ways for protestors to deal with serious subjects, and helped keep protest spaces safe and non-threatening. The mass of messaging from diverse voices created compelling collective bodies of work, with many examples being collected by libraries, museums and archives, including the Smithsonian National Museum of American History in Washington DC, and Auckland War Memorial Museum. Several online repositories have been established, including the Women's March on Washington Archives Project.

Collecting this material demonstrates the zeitgeist of this particular moment, but it also speaks to ongoing concerns about feminism and human rights. Organising committees both here and overseas are now striving to build on the success of the Women's Marches to make it a sustainable global movement. Future actions include the lobbying of elected officials.