item details
NameIndependent women invest here poster
ProductionKiwi Wealth Limited; publisher; 2015; New Zealand
Classificationposters
Materialspaper, ink
Techniquesprinting
DimensionsOverall: 594mm (width), 840mm (height)
Registration NumberGH025081
Credit lineGift of Kiwi Wealth Limited, 2017
Overview
This poster specifically targets New Zealand women in terms of saving and financial independence. It advertises the Kiwi Wealth KiwiSaver retirement scheme (Kiwi Wealth is related to Kiwibank).
The image mimics the iconic American Second World War poster 'We can do it!' in which a young woman rolls up her sleeves ready for war work. In this poster, the model is dressed and groomed in 1940s styling with long sleeved overalls, spotted head scarf and red lipstick. This 'vintage' look was particularly fashionable at the time of the poster's production in 2015.