Ansell Contempo Rough Rider condoms

This condom product features overtly sexual imagery as part of its marketing strategy.

Men have used penis coverings, sheaths or condoms for centuries, both to prevent conception and to protect against sexually transmitted diseases (STDs).

The quality, availability and marketing of condoms have changed hugely over time, reflecting both technological innovations and changing attitudes towards sex and health. From homemade reusable sheaths made out of linen or animal intestines, to plain packets of rubber sheaths sold discretely in barbers’ shops, to bold packaging of rubber latex condoms such as this product sold online.