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The Utility Clothing Scheme was introduced towards the end of 1941 by the British government to help the war effort and was legislated as the Civilian Clothing Act 1941. Utility clothing was stamped or labelled with the mark ‘CC41’ meaning Civilian Clothing Order 1941 (sometimes known as Controlled Commodities).

Raw materials (such as cloth, wool and leather) were in short supply and had to be conserved. Manufacturers needed to become more efficient in their working practices as many staff were in uniform. Manufacturers were encouraged to produce a limited range of garments - this increased efficiency while reducing the choice available. Clothing prices also needed to be kept down so that the civilian population could afford clothing of a reasonable quality.

The style of garments and how much cloth was used were also regulated. For example, pockets were restricted, men's shirts and socks were shortened, and a ban was placed on turning up cuffs on men's trousers.

Such measures caused heated debate, and the scheme was initially met with negativity by some retailers and consumers. But many were surprised by the variety of the clothing available, and that it was generally hard wearing and of good quality.

The utility scheme later included furniture as well some other items and continued past the war until it was finally withdrawn in 1952.