item details
NameHappy Families card game
ProductionNew World; creating agency; circa 1985; New Zealand
Four Square; creating agency; circa 1985; New Zealand
Cut Price Stores; creating agency; circa 1985
Four Square; creating agency; circa 1985; New Zealand
Cut Price Stores; creating agency; circa 1985
Classificationplaying cards
Materialscardboard, ink
DimensionsOverall: 64mm (width), 94mm (height), 20mm (depth)
Registration NumberGH024201
Credit lineGift of the Church Family, 2013
Overview
This set of 'Happy Families' playing cards was produced by the New World supermarket, Four Square and CPS (Cut Price Stores) in the 1980s. It appears to be an example of creative advertising aimed at New Zealand children and families. The packaging and cards include imagery that promotes both the retail chains and grocery products.
Many well-known products and brands are included and have been creatively incorporated into the Happy Family characters.