item details
The Hawaiian Force; 2011; Hawaii
Overview
In the late 20th and early 21st centuries T-shirts are a most accessible and widely worn form of clothing in the Pacific Islands. They may appear to be ordinary everyday garments, seemingly insignificant in the regions material culture. However, T- shirts and the images on them often lay claim to culture, imagination, history and places. They were an inexpensive and mass-produced form of clothing often used by artists like a canvas, to promote their causes, ideas and identities.
Political and cultural messages
Anthropologist Marjorie Kelly has researched the cultural significance of T-shirts in Hawaii and she notes that making T-shirts can be a consultative process that ultimately represents a collective vision of culture, history or politics. For Native Hawaiians T-shirts can express political and cultural messages, or highlight historical or upcoming cultural events. They can have a spiritual significance , as the very public statements they make can carry mana. Images on the T-shirts may be cartoon-like or nostalgic in nature and often reference a local sense of humour that has limited appeal to outsiders. Designs are often commissioned by various organisations and community groups and designers will consult the community on the accuracy of images and language. (1)
Craig Neff
This T-shirt was created by artist Craig Neff, a prominent member of the Hawaiian sovereignty movement whose T-shirts were among the first expressions of Hawaiian political activism.(2) This shirt features the message ‘Radical Hawaiian Taroist: Without One’s Roots, One Becomes Ruthless!’. Neff has also designed shirts that convey aspects of indigenous knowledge relating to subjects such as Hawaiian dieties, fishing, and phases of the moon. On the website of "The Hawaiian Force" the business he runs with his wife Luana, he says "Through our unique, original Hawaiian Designs, we hope to share, inform, and educate people about a part of Hawaiian values, culture, thoughts, and often untold history.
This T-shirt is one of two purchased from Craig Neff in 2011.
References
Marjorie Kelly, ‘Projecting an Image and Expressing Identity: T-Shirts in Hawai‘i’, Fashion Theory, Vol.7 Issue 2, 2003, pp. 191-292