Toy, Mickey Mouse

Object | Part of History collection

This image has a rights statement of Disney Enterprises, Inc. makes no representations and expressly disclaims all warranties concerning the attached photographs of consumer products depicting various Disney characters and properties, and the subject matter thereof. All Rights Reserved

item details

NameToy, Mickey Mouse

ProductionMcDonald's Corp.; manufacturer(s); 1998; China
Walt Disney Studios; creating agency; 1928; United States

Classificationtoys

Materialsplastic

Dimensions60mm, 70mm, 40mm

Registration NumberGH022183

Credit lineGift of Mrs J. R. Smart, 2012

Overview

McDonald's Mickey Mousetoy

This toy was given out as part of the McDonald's fast-food chain’s ‘Happy Meal’ which included food and a toy. This toy was part of 1998 Disney's Animal Kingdom range. The set, originally released in Japan in June 1998, consisted of four pairs of toys plus in each case a cardboard backdrop and included Donald on Discovery River (Donald in a boat: purple dragon background); Goofy in DinoLand USA (Goofy with a dinosaur: excavation site background); Minnie in Gorilla Falls Exploration Trails (Minnie with a gorilla: gorillas background) and Mickey on Kilimanjaro Safaris (Mickey in a jeep: elephants background).

Toys like this are held in children's toy boxes throughout the world. This toy and others like it represents the presence and dominance of two multinational corporations McDonald's and Disney, both feature prominently in the lives of children worldwide.