item details
Name'The Maori Way of Life' (Sanitarium Weet-bix Card Album)
ProductionSanitarium; publisher; 1969; New Zealand
Classificationbooks
Materialspaper, ink
DimensionsOverall: 283mm (width), 182mm (height), 5mm (depth)
Registration NumberGH024441
Credit lineGift of the Estate of Brian de Joux, 2015
Overview
This Weet-Bix card album was produced by Sanitarium in 1969, and was significant both for its visual representation of Maori culture and art, and the appropriation of Maori culture for advertising and marketing purposes.