item details
Weeks Field Ltd.; printing firm; 1950s; New Zealand
Overview
This pictorially-rich poster for NAC (National Airways Corporation) conveys the complexity of air travel routes and tourism in New Zealand in the 1950s. The border cleverly comprises images of tourist activities, ideal landscapes, Maori culture, flora and fauna, showing how New Zealand was presented as a tourist destination to both domestic and international audiences.
NAC was New Zealand's government-owned domestic airline established under the New Zealand National Airways Act in 1945. In 1947, NAC began flying to the Pacific between Auckland and Norfolk Island, Nadi, Tonga, Western Samoa and Aitutaki–Rarotonga. NAC withdrew from most Pacific services five years later in favour of Tasman Empire Airways Ltd (TEAL), the long-distance imperial carrier owned by New Zealand, Australia and the United Kingdom.
NAC was taken over by Air New Zealand in 1978.