Poster, 'A Map of New Zealand'

This impressive poster was made to advertise the work of the Empire Marketing Board (1926-1933). The Board was created by the British Colonial Office to stimulate trade between Britain and its colonies and dominions (such as New Zealand), and encourage British people to buy goods from within the Empire.

Over 800 posters were produced by the Empire Marketing Board. These posters were the British government's first peacetime propaganda campaign since the First World War. They presented the British Empire as a large extended family, where purchasing foods and goods amongst the member nations could help during a period of economic crisis.

Many well-known British and Dominion designers and artists, including E. McKnight Kauffer, Clive Gardiner, Harold Williamson, Charles Pears, Paul and John Nash, and Canadian-born Austin Cooper, were commissioned to produce artwork for the posters. The resulting posters were colourful and painted a world of abundance and vitality. Most of them were displayed in train stations, schools, shops, and factories, primarily in Britain. They were produced as single sheets or as part of large three- and five-part panoramas with title banners to accompany them.

This particular poster features exceptional graphic design and printing in terms of the complexity of the image and the registering of the printing, particularly evidenced in the stylised sea.