item details
NamePoster, 'New Zealand Apples'
ProductionEdward Cole; artist; 1930s; New Zealand
Classificationposters
Materialsink, paper
Materials SummaryColour lithograph on paper
Techniquescolour lithography
DimensionsOverall: 511mm (width), 766mm (height)
Registration NumberGH016664
Credit linePurchased 2010
Overview
This poster was one of three designed by artist Edward Cole for marketing New Zealand apples in the 1930s. It is an excellent example of 1930s commercial art.
This poster is particularly interesting for its evocation of Zelandia and the iconography of the New Zealand flag and heraldry. The poster positions New Zealand's place within the Empire through trade.