Title / object name
Poster, ’Help promote Health!’
|Maker ||Role ||Date |
|W.A.G. Skinner, Government Printer ||printing firm ||1930 |
Lithograph on paperMaterials
paper, printing ink
|Overall ||570 (Height) x 445 (Length) mm|
This poster was created to promote Charity stamps, which had been introduced by the Post Office in 1929 to raise funds for various health purposes, including an anti-tuberculosis campaign. They were inspired by a suggestion made by Danish immigrant Kristine Nielsen. In 1926, she proposed that New Zealand introduce Christmas seals for charity purposes, like those sold in her homeland.
This poster relies heavily on text to clearly spell out its message: 'Help promote Health! CHARITY STAMPS on Letters and Parcels radiate Christmas Goodwill and serve to fortify young New-Zealanders against TUBERCULOSIS'.
Charity stamps, which became known as Health stamps from 1932, and their associated posters, were the touchstone of public involvement with children's summer health camps in New Zealand. From the mid 1930s, Health stamps became a major source of funding for the health camps. The release of new Health stamps every year made them popular with collectors in New Zealand and overseas.