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Object: "The Souper Dress"

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Title "The Souper Dress"
Production Unknown (manufacturer(s)), 1966-1967, United States
Campbell Soup Company (commissioner), United States
Medium summary Machine sewn dress made from colour printed, paper-like material made from 80% cellulose and 20% cotton
Materials paper, cellulose, cotton
Classification dresses, miniskirts
Technique papermaking, colour printing, machine sewing
Dimensions Approximate: x 813mm (Length)
Credit line Purchased 2007
Registration number GH015796

This iconic garment is an excellent example of 1960s youth fashion inspired by the Pop Art movement. The dress is meant to be 'throwaway' fashion in that it was made of a type of paper. Its design was inspired by Andy Warhol's classic artwork featuring the repeating image of the label from a Campbell's Soup can.

The 'Souper Dress' was produced in 1967 by manufacturer of Campbell's Soup who gave it away for the price of two soup labels and $US1. In its styling it represents the classic mini popular at the time but more importantly it represents an excellent example of the intersecting of fashion, art and commerce - the essence of Pop Art.

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