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Object: Poster, ’Save Electricity And Gas’

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Title Poster, ’Save Electricity And Gas’
Production The Haycock Cadle Co. (printing firm), 1916-1918, United Kingdom
Coal Mines Department, Board of Trade (publisher), 1916-1918, United Kingdom
Medium summary Screen print on wove paper
Materials ink, wove paper
Classification political posters
Technique screen printing
Dimensions Overall: 379mm (Height) x 251mm (Length)
Credit line Gift of Department of Defence, 1919
Registration number GH014079

Conserving fuel supplies

The British Board of Trade, Controller of Coal Mines Department, created this First World War poster to advocate conservation methods for the coal shortage in Britain. The text informs workers that by limiting electricity and gas use, they can help save coal for the war effort.

British and American Posters in New Zealand

This poster is part of a collection of First World War posters sent to New Zealand as examples of British wartime propaganda. From 1917-1919, the Dominion Museum (now Te Papa) collected such war material with the help of the New Zealand High Commissioner in London and the Department of Defence.

The museum intended to collect and display such objects in a planned national war museum in Wellington which never eventuated. Instead, the museum toured over 100 war posters around New Zealand in the early 1920s in the context of increasing commemoration of the war during peacetime. For many, the posters illustrated important aspects of the war and the history of New Zealand's part in the war. This commemorative function was far removed from their original function to encourage wartime contribution.

Related information

Disclaimer: This information was created from historic documentation, and may not necessarily reflect the best available knowledge about the item. Some collection images are created for identification purposes only and may not be of reproduction quality. Some images are not available due to copyright restrictions. If you have information or questions about objects in the collection, contact us using our enquiry form. You can also find out more about Collections Online.