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Object: Poster, ’You are helping by carrying your shopping’

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Title Poster, ’You are helping by carrying your shopping’
Production Henry Hildesley Ltd. (printing firm), Early 1940s, London
Materials printing ink, paper
Classification political posters
Technique offset lithography
Dimensions Overall: 508mm (Height) x 389mm (Width/Depth)
Credit line Gift of Mr C H Andrews, 1967
Registration number GH015158

This poster was printed in Britain during the Second World War (1939-45) to remind people to conserve fuel resources which were rationed.

It was donated to Te Papa by Wellington businessman Mr Cecil H. Andrews. He collected many such posters during the war and distributed them to his clients for display in their shop windows, such as McKenzies, James Smith’s and Woolworths. This particular poster would have been just as resonant in New Zealand as in Britain, as petrol was rationed here from 1939-46.

The poster shows an ordinary person going about their business, which is often a feature of Second World War posters. Civilians were frequently targeted by government campaigns – to volunteer for service, to give money, to recycle and conserve resources. In the Second World War everyone was expected to play a part, and it would have been hard to escape the direct appeal of colourful posters like this on city streets.

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Disclaimer: This information was created from historic documentation, and may not necessarily reflect the best available knowledge about the item. Some collection images are created for identification purposes only and may not be of reproduction quality. Some images are not available due to copyright restrictions. If you have information or questions about objects in the collection, contact us using our enquiry form. You can also find out more about Collections Online.