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Object: Poster, ’Chateau Tongariro’

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Title Poster, ’Chateau Tongariro’
Production New Zealand Railways Publicity Branch (creating agency), circa 1932, Wellington
Coulls Somerville Wilkie Ltd (printing firm), circa 1932, Wellington
Medium summary Colour lithograph on paper
Materials paper, ink
Classification posters
Technique lithography
Dimensions Overall: 1015mm (Height) x 640mm (Length)
Credit line Purchased 2001
Registration number GH014052

The luxurious Chateau Tongariro opened in 1929 in Tongariro National Park and was owned by the New Zealand government's tourism department. The Chateau's civilised Regency-style portico is contrasted with the dangerously erupting snow-covered mountain. The figures populating the poster imagery are dressed for any occasion; be it sport out in the 'wild' or relaxing on the balcony.

The opening of the North Island main trunk railway in 1908 had provided a major boost to New Zealand's fledgling tourist industry, including opening up the central North Island’s Tongariro National Park, which became a popular holiday area in the 1920s.

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