Object: Poster, ’Chateau Tongariro’
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|Title||Poster, ’Chateau Tongariro’|
New Zealand Railways Publicity Branch (publisher), circa 1932, Wellington
Coulls Somerville Wilkie Ltd (printing firm), circa 1932, Wellington
|Medium summary||Colour lithograph on paper|
x 640mm (Length)
|Credit line||Purchased 2001|
The luxurious Chateau Tongariro opened in 1929 in Tongariro National Park and was owned by the New Zealand government's tourism department. The Chateau's civilised Regency-style portico is contrasted with the dangerously erupting snow-covered mountain. The figures populating the poster imagery are dressed for any occasion; be it sport out in the 'wild' or relaxing on the balcony.
The opening of the North Island main trunk railway in 1908 had provided a major boost to New Zealand's fledgling tourist industry, including opening up the central North Island’s Tongariro National Park, which became a popular holiday area in the 1920s.
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