Object: Poster, ’Yes! You!’
This image is All rights reserved.
Please follow the Buy or license link under each image to apply to use this image. (Charges may apply)
Why you need to apply for the use of this image
Rights for this work may be:
- controlled by the artist, the artist's estate, or other rights holders; or
- unclear - Te Papa will do a more detailed analysis of the work’s rights history; or
- covered by Te Papa’s Mana Taonga principle which supports the rights of holders of traditional knowledge to determine how the image may be used.
You need to make sure you don’t infringe on the rights of third parties before you use this image. Our image request process helps with this. Te Papa does not authorise the use of this image beyond the uses allowed by the “fair dealing” provisions of the New Zealand Copyright Act, 1994.
More information about copyright
We recommend these resources for more information:
- Copyright in NZ - Ministry of Economic Development
- Copyright guidelines and resource - Lianza
- Enabling use and re-use - Digital NZ
Find more information about Te Papa's rights project on our blog, including how rights types are assigned.
Get in touch
Please contact email@example.com
- if you have any information regarding this work and rights to it, or
- if you wish to contact the rights holder for this work. We will assist where we can.
|Title||Poster, ’Yes! You!’|
C. M. Banks Ltd. (printing firm), June 1943, Wellington
x 510mm (Width)
|Credit line||Gift of Mr C H Andrews, 1967|
This is a fund-raising poster designed and printed in World War II. It delivers an emotionally charged call for New Zealanders to give money to the war effort. Its intention is to remind civilians of their responsibilities during wartime. The message uses guilt and coercion: 'Yes! You! Who - Me? You are wanted in the 3rd Liberty Loan'.
The language of this poster would have literally shouted out to passers-by, intending to make viewers consider their personal war effort. The image of an ordinary 'bloke' was directed at men over 46 years old who were not conscripted into the armed services. They were being reminded to conscript their money instead.
From 1941, the National War Savings Office raised substantial internal loans to pay for the war through voluntary public subscription. Many New Zealanders lent their money to the government, at modest interest rates. The government repaid the loans after the war.
Most of the loans were called Liberty Loans. This particular poster advertised the '3rd Liberty Loan' held in 1943.
Posters such as this made intense appeals to New Zealanders' sense of patriotism and sacrifice. Nearly half the country's war spending was covered by internal borrowing. New Zealand had no outstanding overseas debt as a result of the war.
Results from DigitalNZ
Searching 25 million digital objects from over 140 content partners across New Zealand
- Yes you! Who me?...[poster] - Puke Ariki
- Who me? Yes! You too should be in the 3rd Liberty Loan [poster] - Puke Ariki
- New Zealand Journalists and Graphic Process Union :Embrace your union. "Darling, have you got any protection?" "Yes, honey ... AWARD protection". . - Alexander Turnbull Library
- Workbridge Inc. :Yes you can! Gain self confidence. learn new skills, find a job. Workbridge, jobs and training for people with disabilities. [1990s]. - Alexander Turnbull Library
Disclaimer: This information was created from historic documentation, and may not necessarily reflect the best available knowledge about the item. Some collection images are created for identification purposes only and may not be of reproduction quality. Some images are not available due to copyright restrictions. If you have information or questions about objects in the collection, contact us using our enquiry form. You can also find out more about Collections Online.