Object: Poster, ’Yes! You!’
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|Title||Poster, ’Yes! You!’|
C. M. Banks Ltd. (printing firm), June 1943, Wellington
x 510mm (Width)
|Credit line||Gift of Mr C H Andrews, 1967|
This is a fund-raising poster designed and printed in World War II. It delivers an emotionally charged call for New Zealanders to give money to the war effort. Its intention is to remind civilians of their responsibilities during wartime. The message uses guilt and coercion: 'Yes! You! Who - Me? You are wanted in the 3rd Liberty Loan'.
The language of this poster would have literally shouted out to passers-by, intending to make viewers consider their personal war effort. The image of an ordinary 'bloke' was directed at men over 46 years old who were not conscripted into the armed services. They were being reminded to conscript their money instead.
From 1941, the National War Savings Office raised substantial internal loans to pay for the war through voluntary public subscription. Many New Zealanders lent their money to the government, at modest interest rates. The government repaid the loans after the war.
Most of the loans were called Liberty Loans. This particular poster advertised the '3rd Liberty Loan' held in 1943.
Posters such as this made intense appeals to New Zealanders' sense of patriotism and sacrifice. Nearly half the country's war spending was covered by internal borrowing. New Zealand had no outstanding overseas debt as a result of the war.
Disclaimer: This information was created from historic documentation, and may not necessarily reflect the best available knowledge about the item. Some collection images are created for identification purposes only and may not be of reproduction quality. Some images are not available due to copyright restrictions. If you have information or questions about objects in the collection, contact us using our enquiry form. You can also find out more about Collections Online.