Object: Poster, ’New Zealand’
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|Title||Poster, ’New Zealand’|
New Zealand Railways Publicity Branch (publisher), 1930s, Wellington
|Medium summary||Screenprint on paper|
x 582mm (Length)
|Credit line||Gift of Stephanie Gibson, 2007|
This poster advertising Christchurch as a tourist destination in the 1930s is now a poignant reminder of what has been lost in the Canterbury earthquakes of 2010-11.
The poster encouraged visitors to see the South Island and enjoy its natural wonders through the civilised gateway of Christchurch. Genteel pursuits (walking, boating) take place around a very English looking river, framed by colonades and backgrounded by the signs of civilisation (for example the spire of Christchurch Cathedral).
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