Object: Flagon case
Title / object name  Flagon case
Maker  Role  Date  
Flight  manufacturer(s)  about 1960  
Materials  plastic, plated metal, glass, cloth
Dimensions
  425 (Height) x 370 (Width) x 360 (Depth)
Overall  298 (Height) x x mm
Overall  293 (Height) x x mm
Overall  94 (Height) x x mm
Overall  93 (Height) x x mm
Overall  91 (Height) x x mm
Overall  90 (Height) x x mm
Overall  120 (Length) x 44 (Width) x 10 (Depth) mm
Classification  drinking vessels
Registration Number  GH012214/1-8
Credit Line
Gift of Mr Geoff Kelly, 2009

This beer flagon case was a handy way to take beer home in the 1950s and 60s. It was also a handy way to take beer to picnics, race meets and rugby games. The case hid the contents from official eyes because until the early 1960s, the law prohibited the sale and public consumption of alcohol in connection with eating, dancing, or any sort of entertainment.

Alcohol could be sold and consumed publicly only in licensed places that provided accommodation - public hotels, or ‘pubs’ for short. The catch was that pubs closed at 6pm.

Six o’clock closing dominated men’s social life in New Zealand and became known as the ‘six o’clock swill’. After work on weekdays or rugby on Saturdays, patrons (mostly men) downed as much alcohol as they could before closing time. Beer was the favoured drink. To speed up the drinking process, beer was dispensed from plastic hoses connected to a tank in the cellar. Patrons could either drink at the bar or get jugs filled and retreat to standing tables for a slightly more leisurely intake.

Approaching closing time, they could buy wholesale beer. Beer needed to be stored and transported in a dark, cool place to prevent damage from light. This suitcase would have been ideal. But only brown glass could have preserved the contents once the case was opened. The clear glass bottles indicate that a quicker drink was on the owner’s mind.

Six o’clock closing lasted for 50 years until 1967, when the closing time was moved to 10 o’clock by public vote.

Related objects

Relationship type filters
other relationship (24)

Related objects 1 - 24 of 24
Beer bottle
Associated Bottlers Co Ltd NZ
Playing cards, ’Lion Brown’
Dominion Breweries
1980s
Bottle
JR Dodson and Son
Advertising sign, ’Lion’
New Zealand Railways Publicity Branch
circa 1970s
Advertising sign, ’Waikato 4X’
New Zealand Railways Publicity Branch
circa 1970s
New Zealand Beer Bottle Label
Tui Brewery Ltd
New Zealand Beer Bottle Label
Tui Brewery Ltd
New Zealand Beer Bottle Label
Tui Brewery Ltd
New Zealand Beer Bottle Label
Tui Brewery Ltd
New Zealand Beer Bottle Label
Waikato Breweries Ltd
New Zealand Beer Bottle Label
Waikato Breweries Ltd
New Zealand Beer Bottle Label
Waikato Breweries Ltd
New Zealand Beer Bottle Label
Waikato Breweries Ltd
New Zealand Beer Bottle Label
Taranaki Brewery & Cordials Ltd
New Zealand Beer Bottle Label
Robt. Ford & Co Ltd.
New Zealand Beer Bottle Label
Robt. Ford & Co Ltd.
New Zealand Beer Bottle Label
Tui Brewery Ltd
Beer Label
Waikato Breweries Ltd
1965
Beer Label
Dominion Breweries
1960s
Beer Label
Dominion Breweries
1960s
Lion Red advertising Poster
Saatchi & Saatchi
1998
Lion Red advertising Poster
Saatchi & Saatchi
1998
Lion Red advertising Poster
Saatchi & Saatchi
1998
Lion Red advertising Poster
Saatchi & Saatchi
1998

Related people & organisations

Related places

Digital NZ






This electronic record was created from historic documentation. It may not necessarily reflect the best available knowledge about the collection item. Some collection images are created for identification purposes only and therefore may not be of reproduction quality. Some images are not available due to copyright restrictions. If you have additional information or questions about objects in the collection, we encourage you to contact us.