item details
NamePrinted fabric (cigarettes and cigarette boxes)
ProductionW.D. & H.O. Wills; creating agency; 1940s; United Kingdom
Classificationtextiles
Materialscotton
Materials Summaryprinted textile
Techniquesprinting
DimensionsOverall: 95mm (width), 2730mm (length)
Registration NumberGH016303
Credit lineGift of Shirley Cade, 2009
Overview
This textile is an example of novelty textile advertising, produced by the predecessor of one of the world's largest tobacco companies (Imperial Tobacco, now ITC). It was given to an employee of the firm's New Zealand factory in the 1940s.