item details
NameDress, woman's day
ProductionT.G.Southwell Ltd; manufacturer(s); early 1960s; Auckland
Classificationdresses
Materialscotton, printing ink, plastic, thread
Materials SummaryMachine sewn dress of printed cotton, plastic buttons, belt with metal fittings
Techniquesmachine sewing, hand sewing
DimensionsWidth across shoulders:
Registration NumberGH015808
Credit linePurchased 2007
Overview
From about the 1930s, new screen-printing technologies revolutionised the textile industry, replacing labour-intensive, expensive block printing methods and engraved roller machines.
Mass-produced designs made print and pattern an affordable indulgence. By the 1960s, complex, bold, yet detailed graphic printed textiles - like those on this day dress - were suddenly in vogue.