Object: Tea Towel, ’New Zealand Dollars and Cents’
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|Title||Tea Towel, ’New Zealand Dollars and Cents’|
Unknown (designer), 1967, New Zealand
|Medium summary||Printed cotton|
|Classification||kitchenware, souvenirs, dish towels|
x 580mm (Length)
|Credit line||Gift of Claire Regnault, 2012|
New Zealand Dollars and Cents
On 10 July 1967 New Zealand switched from the British Imperial system of pounds, shillings and pence to the decimal currency system. In order to educate New Zealanders about the impending change, the Decimal Currency Board employed a range of strategies including the creation of 'Mr Dollar' - a mascot who promoted the change - catchy jingles, plastic practice money and conversion charts for popular shopping items. This tea towel, which features 'Mr Dollar' in instructional mode, was issued with the sanction of the Board.
The tea towel features illustrations of the new coinage alongside a range of female-centred products - clothing, accessories and cosmetics - and conversion prices. The chart is clearly aimed at a female audience, who it was perceived could absorb lessons about the currency change while carrying out household chores.
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